James House

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Denim Day

Click below if you love #DenimDay

Denim Day is a global sexual violence prevention and education campaign to spread the message that there is never an excuse for rape. 

Denim Day provides critical financial support for women, men and children affected by sexual violence in the Greater Tri-Cities Area of Virginia, and this support is needed now more than ever. All donations for participation no matter how large or small will make a difference in the lives of local families!

If you have any questions, email anna@thejameshouse.org. Make a GIFT HERE today and mention that you support Denim Day or sexual violence survivors!


Encourage coworkers, family, and friends to participate by:

  • Sharing the denim day graphics from social media, like our Facebook page HERE, or emailing the Denim Day toolkit HERE
  • Suggesting people use a denim day profile frame for Zoom video conferencing, like the one below. Upload background 1, background 2, or background 3 to spread the word for us.
  • Sharing the Facebook event information or banner HERE, or post a denim ribbon like HERE on your social media page
  • Using the attached flyer and support log HERE to ask your (essential) workplace to participate
  • Sharing information about James House and the services offered so they know what their donation will support, referring people to our website, Brochure HERE, or 2019 Impact Report HERE
  • Letting folks know why denim day is important to you and the community


You or your denim day workplace captain can track donations on our support log so we know who to send thanks! Donations are accepted via US mail or our secure online via PayPal link www.thejameshouse.org/donate. Our link will allow credit card payments without PayPal login.

Our mailing address is James House, 6610 Commons Drive, Suite C, Prince George, VA 23875.


In addition to wearing jeans, here are some ideas to make Denim Day more engaging:

  • Photos! Capture your involvement by taking individual or family group photos. Do not gather in groups at your expense, pictures from your home office in denim attire is perfect! Make sure you have consent from a parent or guardian for any children and everyone in the photo because we will be posting them on Facebook.
  • Competition! This year we will have a ‘Cover Something in Denim’ competition. The person/team with the most creativedenim coveredproject will win recognition and a gift certificate to a small business to support! Contest submissions will be collected through April 29,2020 at 11:59PMvia social media tag or email.
  • To share your pictures, you can post your photos and tag us @thejameshousehelps on Facebook, @TheJamesHouse on Twitter, and @thejameshousehelps on Instagram by April 29, or email them to anna@thejameshouse.org.


Why denim? Denim Day was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.  The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Denim Day was developed in response to this case and wearing jeans during this annual event has become a symbol of protest against erroneous and destructive attitudes about sexual assault.